Google Analytics

The GA4 Google Analytics integration enables detailed tracking of user behavior on your scheduling pages, from form visits and date selections to successful bookings—directly in GA4. It connects your scheduling process to your overall website analytics, turning confirmed meetings into valuable conversion events for better ROI measurement. 

Key Benefits

• Understand the Full Journey: See how users find your scheduling page (e.g., from ads, organic search) and track their steps until they book, providing a complete picture of your conversion funnel.
• Measure Campaign ROI: Attribute booked meetings back to their original source (like a specific ad or landing page) to see which marketing efforts are most effective.
• Track Key Events: Monitor events like routing form views, date/time selections, and confirmed meetings within your GA4 property.
• Optimize Marketing: Use data on where users drop off to improve your landing pages and scheduling experience. 

Before You Begin

• You can connect one GA4 Measurement ID per Calendar.com Workspace (organization).
• This integration supports Google Analytics 4 (GA4) only. Universal Analytics is no longer supported by Google as of July 2023.
• You can’t set up different GA tracking codes per user or team.
• Google Tag Manager (GTM) is not supported.

Connect Google Analytics

1. In your Google Analytics account, set up a data stream for your website.
2. Copy your Measurement ID (format: G-XXXXXXXXXX). How to find your ID.
3. In Calendar.com, go to your Workspace.
4. Click on 'Integrations' in the top menu.
5. Select Google Analytics.
6. Paste your Measurement ID, then select Save.
7. Once connected, Calendar.com tracks scheduler (invitee) actions as events in GA4. You can view these in Realtime or in the standard reports (standard reports may take up to 24 hours to show in GA4).